People
Pam Larrick
CEO
Pam is a visionary and intellectually curious business leader with an accomplished background in CRM, direct and digital marketing, and database/analytics. She led global operations for FCBi and MRM Partners Worldwide, and was included by Ad Age Global in their "Global Power 100," which lists the most innovative, daring and dynamic leaders in marketing, advertising and media. Pam finds the water relaxing and inspiring so you can often find her boating in her free time.
David Selwood
Managing Director - Enterprise Spectrum
David manages the Enterprise Spectrum team, consisting of expert analysts — most holding advanced degrees in their fields — who provide state-of-the-science analytical and econometrics solutions to major corporations. These solutions range from executive decision support systems to enterprise-wide marketing investment analysis. David’s previous experience covers a broad range of business areas, including telecommunications, finance and retail.
Mike McCartin
President
Mike manages a team of highly experienced executives, each an expert in their chosen field, and leads their efforts to build, maintain and improve relationships and prove it. His eclectic background in digital marketing, marketing technology, operations and business intelligence serves him well in helping lead Enterprise Spectrum in relentlessly driving client value.
Don Barlow
Senior Vice President, Business Strategy
Don's unique experience in both the corporate management and business intelligence worlds gives him deep strategic insights into the real needs of the modern marketing decision-maker. Don has become a trusted adviser to senior management in a number of corporate fields, including communications, technology and digital imaging. With extensive knowledge of the science of analytics and its practical application in the corporate world, Don brings immense added value to the services that Enterprise Spectrum provides.