Key Readings
Some of our best thinking happens behind the scenes.
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The CMO's Full Potential in the Modern Corporation
We've all heard about the relatively brief tenure of the typical CMO. Greg Banks, President of Javelin Marketing Group and Enterprise Spectrum, believes this is just a temporary distraction from the real story.
DownloadStructuring your Metrics for Cross-Campaign Comparisons
How do you compare all of your investments on a level playing field? Satnam Singh answers this and other frequently asked questions.
DownloadMeeting Wars: The CMO’s Pain
CMO meetings don’t always have to be a battle for attention (and budget). Michael Radigan shows how just a few changes can make the meeting relatively painless for everyone.
DownloadThe American Idol of Marketing
Arithmetic, mathematics and statistics all compete in the American Idol of analytics. Satnam Singh reveals the winner, and just like the show, it might surprise you.
DownloadWhen Measurement Makes Better Execution
Calls, clicks and sales are a reliable measurement of how your campaign is doing. But Michael Radigan shows you what else is going on behind the scenes.
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