Metrics
Dealing with discordant data
With so many different types of marketing investment — up and down the enterprise and across the entire marketing spectrum — it can be very difficult to know which ones produce a return and which ones don't.
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Looking channel by channel doesn't help
Even comparing programs within each individual channel only gives you half the picture, since each channel still uses its own metric.
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We identify the Comparable Metric
Because we can measure every kind of marketing investment — including some traditionally regarded as impossible to measure — we can create a metric that can be used to compare programs across the entire marketing spectrum.
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